OX1  ·  Oxford, England  ·  From £6,999 ex VAT  ·  Open for pre-orders

Ask it anything.
It tells no one.

A computer with the AI built in, running its own operating system. Bought once, outright, with no subscription ever. Made so that nothing leaves your desk.

The Ox1: an aluminium tower with a carrying handle and an engraved plate reading OxOn, Ox1, Oxford, England.
Designed and supported from OX1 From £6,999 ex VAT  ·  bought once  ·  no subscription Mains lead included. Internet is not.

Ox1 — a short film

Ox1  ·  sixty-three seconds  ·  sound on, if you can
01
The problem

You went to AI.
Your work went somewhere else.

A practice, a studio, a firm of fifty, a lab. You took the work to a hosted AI. Six things followed.

  • The bill grows in the good months.Cost
  • The model changes without asking you.Control
  • You cannot say where the work was processed.Data
  • When their service stops, so does your afternoon.Uptime
  • Your clients have started asking. So has your regulator.Duty
  • Building your own means drivers, containers and a Linux install.The alternative
Somebody else's computer
Your computer
You set it up
Somebody else's computer  ·  you set it up

Hosted APIs

Yours to wire together, and every request leaves the building.

Your computer  ·  you set it up

Build it yourself

Private, and a second job.

Arrives done
Somebody else's computer  ·  arrives done

Subscriptions

Easy, metered, and processed somewhere you have not seen.

Your computer  ·  arrives done

Ox1

Finished, private, bought once.

Two of these four depend on somebody else's computer. Act 03 shows you what that means.

None of that is a software problem.
It is a location problem.

02
The answer

A box. You plug it in. It works.

Plug it in and ask it something. It reads, drafts, answers and writes code — all of it on the processor inside this case, built to ship with the models already on the disk. Nothing to sign up for, nothing to subscribe to, and no command line at any point.

An Ox1 at the back corner of a desk beside a laptop, notebook, glasses and a mug, in morning window light.
Where the work staysA desk, a laptop, a mains socket. That is the installation.
The Ox1 from the front and side, with five points marked: the handle, the plate, the graphics, the disk and the cooling.

The object

Two decisions. Everything else is standard.

Take a point on the machine. The graphics and the storage are yours to specify. The rest is the same on every Ox1 we build.

Six points marked. Tab to them, or hover.Six points marked. Touch one.

The engraved plate on the front of the Ox1.
A maker's name and a place
The chrome carrying handle across the top of the Ox1.
Computers that matter get moved
The perforated aluminium face of the Ox1.
The only thing that gets out is heat
The machined feet the Ox1 stands on.
It sits still
A person in a dark coat walking through an office doorway, carrying the Ox1 by its handle.
Picked up and carried outYour data goes with it. Nothing stays behind.

If your data ever needs to leave the building,
that is what the handle is for.

The operating system

There is a Linux in there.
You will not be introduced.

Six plain screens. You pick a tier in words, not model names, and the machine gets on with it.

The OxOnOS Home screen: a heading reading Everything is ready, six status panels, and a banner noting the machine is offline and everything still works.
OxOnOS  ·  pre-release build Home  ·  Ask  ·  AI  ·  Files  ·  Activity  ·  System
03
The proof

Its final test is written to be run with the cable out.

A demonstration. Both machines are answering the same question.

Ox1  ·  on your desk Local

“Which invoices in this folder are still unpaid?”

Somebody else's computer Elsewhere

“Which invoices in this folder are still unpaid?”

Reconnecting…

Everything that stopped
was running on somebody else's computer.

  • The word Local in the corner is worked out from what actually ran. It is not painted on.Proven
  • The thinking happens in the box.Built · under test
  • You will not be administering Linux.Built · under test
  • It arrives ready, and stays ready with the cable out.Design intent
  • It does not say it is fine when it has not looked.Proven
  • Buy the machine. After that you pay us nothing, ever.Proven

Beside each is how sure we are. We would rather print the difference than blur it.

A solicitor’s office: hands on a keyboard out of focus, a green desk lamp, and the Ox1 on a cabinet among lever-arch files.
A practiceAsk where the work is processed. It is on the cabinet.
Someone working late at a kitchen table under one lamp, a laptop and notebook open, the Ox1 beside them.
A kitchen table, lateNobody else is awake. Nobody else is involved.
The object, opened Side elevation  ·  cover off

What goes in,
and what comes out.

The whole machine, opened from the side. Three of the six points are yours to specify. Act 04 puts a price on them.

Inside the Ox1, seen from the side A side cutaway of the Ox1 tower. On the left, you: a question and your files go in at the front, and the answer comes back out to you. Inside, from top to bottom: the handle, two front fans, the processor and its memory, a Blackwell RTX 5090 graphics card with a dashed outline beneath it for a second card, and a removable disk. At the back: heat leaves through the vents, the mains lead comes in at the bottom, and the network socket sits in the middle with its lead unplugged and labelled optional. You Question Files Answer Heat Network Optional Mains 1 2 3 4 5 6
  1. 1The handle. Computers that matter get moved. If your data ever has to leave the building, this is how it goes.
  2. 2The graphics. An NVIDIA Blackwell RTX 5090, one as standard, and it is where the thinking happens. Several, if the work needs them — this is the line that moves the price.
  3. 3The memory. DDR5, 32 GB to 256 GB. Your call when you pre-order.
  4. 4The disk. Gen 5 storage, 2 TB to 32 TB, with OxOnOS and your AI already on it. It unscrews, and it leaves with you.
  5. 5The cooling. Air in through a front you can see through, out through the back. Heat is the only thing that gets out.
  6. 6The network socket. Fitted, and optional. The final test is written to be run with nothing in it.

Two things leave this box.
Heat, out of the back. The answer, to you.

04
The price

One machine. One invoice.
Then nothing.

From £6,999

ex VAT  ·  built to order in Oxford

  • NVIDIA Blackwell RTX 5090 OCOne as standard
  • Gen 5 storage, 2 TB to 32 TBYour call
  • DDR5, 32 GB to 256 GBYour call
  • OxOnOS — our own AI operating system, installed and tested before it shipsIncluded

More than that on any line — more cards, more disk, more memory — tell us what the work is and we will build to it. These are made one at a time.

There are cheaper computers. None of them arrive with the intelligence already in them, and none of them let you stop paying.

Then: nothing. No subscriptions, ever.

You buy the machine and that is the last invoice. No plan, no seat, no tier, no renewal. The AI runs on your own computer, on OxOnOS — our own AI operating system, built for this machine and included with it.

So it does not add a bill, it removes one — the work happens here now, and what you were paying somebody else for, you stop paying.

Nobody should pay £29.99 a month for something they used £4 of. That is the whole business model you are being asked to leave.

Your arithmetic, with your own number

£

Whatever that number is, it bought you nothing you still own.

Pre-order an Ox1

Every pre-order is configured with you and confirmed in writing before you pay anything.

05
The company, and what happens next

Named after a postcode.
The postcode was there first.

OX1 is the centre of Oxford, and the machine is designed and supported from inside it. The company is British and the people in it answer the phone. A product that promises to keep your data in one place should be made by people who can be found in one place.

The engraved plate on the front of the Ox1, reading OxOn, Ox1, Oxford England, powered by OxOnOS, above the front ports.
Every machine carries one  ·  engraved, not printed Built in OX1

What's coming  ·  a concept, not a feature

A machine that is off duty could be earning.

Owners who opt in lend idle hours to other owners, earn credit, and spend it the day one box is not enough. Nothing joins unless its owner says so. Your own work always goes first.

  • Own — useful on its own from the first dayToday
  • Contribute — lend the hours you are not usingIn design
  • Earn — credit for what it did while you sleptIn design
  • Borrow — spend it the day one box is not enoughIn design

We are open for pre-orders.
The machines are built in OX1, one at a time, to the specification you give us.

Come and pull the cable →

A machine for intelligence. Oxford, England

Come and pull the cable yourself.

Tell us what you want in it and we will come back with a price and a build date. No newsletter — nobody here has time to write one.

Investors and partners: choose the last option and we will reply ourselves.

One reply, from a person, with a price and a build date.

What this page did while you read itCounted in your browser, just now

A page selling privacy ought to be able to show you its own.

Did it send anything to another company?

Not checked

Did it set a cookie?

Not checked

Is anything else on this device watching you read it?A web page cannot see past its own tab, so this one will not pretend to. On an Ox1 you own every layer, and every layer can be checked.

Could not check

Three answers, never two. The Ox1 reports its own health the same way — working, failed, or could not check — and a light that never ran its check is never shown green. On most equipment it would be.